World Cup 2022. After the Argentina-France final, the famous Turkish chef “Salt Bae” at the heart of a controversy

Turkish chef Nusret Gökçe, who is under investigation by Fifa for entering the pitch without permission after the World Cup final, is a regular in controversy, particularly for the gold-covered steaks he offers at his chain of luxury restaurants.

These riches wrapped in edible 24-carat precious metal foil cost upwards of $500, but are not to everyone’s taste, especially British and American food critics who call them “mundane” and “tasteless”.

In 2018, angry Venezuelans protested in Miami when he welcomed Venezuelan President Nicolas Maduro, whose country is plunged into a severe economic crisis, to his restaurant in Istanbul.

Many personalities go to its restaurants

But “Salt Bae” isn’t complaining about the reviews. Because the Turkish chef attracts politicians and football stars (Deschamps, Maradona, Beckham, Messi, Mbappé, Ribéry) to his 22 establishments around the world, from Beverly Hills to London via Qatar.

“All publicity is good publicity,” once commented the chef, whose fortune is estimated by the press at $70 million. The 39-year-old has become an internet star thanks to videos in which he is seen seasoning meat in a theatrical way and not depriving himself of sexual innuendos when he throws coarse salt on the steaks.

Her iconic image and gesture, carefully cultivated on social media, have been instrumental in her achieving global celebrity status.

An embarrassing presence at Argentina’s festivities

On Sunday, after the World Cup final, he inexplicably entered the lawn of the Lusail stadium in Doha. Footage even shows him kissing the trophy, which in principle can only be touched by world champions, Fifa officials or heads of state.

On others, we see him trying to grab Messi’s arm, visibly annoyed, or biting a player’s medal.

Fifa is conducting an investigation to find out how he could gain access to the pitch without having any official connection to football, even though he claims an alleged closeness to Fifa president Gianni Infantino.

In a video he shared on Instagram, where he has 50 million subscribers, we see him several times hugging the head of world football, who introduces him to personalities during a reception in Qatar.

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