Google reveals the major trends in French searches in 2022. The war in Ukraine, the World Cup or the presidential election are at the forefront.
By The Point.fr
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vsAt the end of each year, Google France reveals the ranking of French searches on its search engine. If one topic looms large for 2022, it is the topic of the Russian invasion of Ukraine: the words ” Ukraine » and ” Russia » both appear in the year’s top 3 trends. The FIFA World Cup in Qatar takes overall second place. Actor Gaspard Ulliel, who died suddenly at the age of 37 in January, and the French presidential election complete the top 5.
“Through the requests of the French, we see a portrait that reflects the most important topics of this year”, commented Sébastien Missoffe, general manager of Google France, on Thursday, December 8, 2022, on France Info, recalling that this list was made in based on the biggest search peaks compared to the previous year.
The French also questioned their search engine a lot about practical issues related to the election, but also to the health crisis or the fuel shortage.
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A slap in the face at the Oscars
A sign of the omnipresence of the conflict in Ukraine in 2022, in the first place of the most searched public figures on Google is Russian President Vladimir Putin. However, the top 5 in this category show different topics: Actor Will Smith, whose slap at the Oscars in March 2022 gained buzz, takes second place. He is followed by Elisabeth Borne, appointed as Matignon on May 16, 2022, Marine Le Pen, Emmanuel Macron’s main opponent in the presidential election, and finally Johnny Depp, whose trial against Amber Heard was the soap opera of the spring.
On the side of the deceased, the actor Gaspard Ulliel, who died in a fall from skiing, occupies the first place in trends. He is followed by the journalist Jean-Pierre Pernaut, the young Lola, who was violently murdered on October 14, and finally Queen Elizabeth II.
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Where do you find gasoline and mustard?
The health crisis has once again affected the French a lot this year: ” Case contact what to do? » It’s the question they asked Google the most. The questions about the war in Ukraine were also numerous: ” Why the war in Ukraine? »,“PWhy is Russia attacking Ukraine? » But also questions in connection with the presidential and parliamentary elections: where to vote, how to vote, how to register on the electoral rolls? Or: ” Nupes, what is it? »
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Finally, there were several daily questions that animated the years of the French: the question ” where do you find petrol? » figure in a good position, closely followed by ” where do you find mustard? », reflections of various episodes of deficiency. “There is a duality that sums up the year 2022 very well, which is this connection between very local concerns and more global concerns around geopolitics”, concludes the head of Google France.