The announcement was made on Monday evening, in a press release published on the official Estac website (Espérance Sportive Troyes Aube Champagne). The club revealed that it raised 32,190 euros for Unicef in Ukraine thanks to the auction of shirts, in physical and digital version (NFT), worn by the Trojans during the draw they won against PSG (2-2), Sunday at the Parc des Princes.
These tunics were equipped with a chip containing a digital version of the garment authenticated by an NFT (for “non-fungible token”), a sort of tamper-proof digital certificate. This allows the owner of the autographed physical jersey to also claim ownership of a unique virtual jersey, which they can exhibit online.
A sum intended to help child victims of the war in Ukraine
The sum collected at the end of the auction, which took place this Monday at the Aube stadium, is intended more particularly for child victims of the war in Ukraine. The check for 32,190 euros will be given to Unicef when Lens receives on Sunday on behalf of the 37th day of the French Championship.
The 15 jerseys were sold for 1,100 to 3,000 euros, the most expensive being that of captain Florian Tardieu, scorer on Sunday. The match ball reached 4,700 euros. The club owned by the City Group, an Emirati fund whose flagship is Manchester City, “try to be innovative”said at the start of the sale its president, Aymeric Magne.