By Lucie Fraisse
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It is an institution to Toulouse. Honored several times with the title of “best wine bar in the world”, the 5 Wine bar is a renowned address for all lovers of good vintages.
In other cities
Known and recognized for the quality of its selection of wines, the 5 Wine bar will now be available in cities other than Toulouseby developing franchises.
“We have always had requests in this direction, explains Philippe Meynadier, at the head of the establishment. It even accelerated during the covid crisis! »
Requests from France but also from abroad, with the desire to duplicate the strong concept of the 5 Wine bar: a wide selection of wines from all over the world, a large part of which can be tasted in self-service, thanks to Enomatics which, like the beer pumps, allow you to serve directly by the glass.
First franchise in… Bordeaux!
The first Le 5 Wine bar franchise should open in 2023 in Bordeaux. “We also had requests from chic cities in the Paris suburbsof the region PACAbut also of Portugal or Canada... »
Future franchises that must respect the identity of the original 5 Wine bar. Starting with a mandatory reminder of the Toulouse bricks in their premises.
“Franchisees will also have to serve wine by the glass, a good part of which is self-service. And we retain the right to inspect the wines that will be selected. There will be at least 300 common references with Le 5 Wine bar de Toulouse and if they want to add new wines, we will taste them and give our opinion.”
Objective: number one in Europe!
Future franchisees must also commit to selecting quality products to achieve bocasplatters of local products and homemade recipes served at the 5 Wine bar.
“We want our future franchisees to know wine and have experience in the trade, underlines the boss of the 5 Wine bar in Toulouse. They will have to make an initial investment, pay a small fee. But the business will belong to them and they will benefit from training and our support. »
With the development of franchises across France and beyond, Philippe Meynadier hopes to make 5 Wine bar the number one wine bar in Europe by 2027.
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