Three years after the launch of Apple Arcade, the vice president of the App Store takes stock

It’s now been over 3 years since Apple Arcade officially launched, and the service has grown significantly: the catalog has grown from just over 70 titles to over 200. CNET was able to chat with Matt Fischer, vice president of the App Store in order to take stock. If the answers are pretty much in agreement, some elements are still interesting.

According to him, the launch of the service was a challenge, as it was necessary to inaugurate a new economic model, namely the subscription of a bouquet of games for download. ” There were a lot of last minute changes and tweaks, but it all fell into place and it was a great launch “, explains Matt Fischer. The Vice President does not fail to compare his service to the competition:

Not only were we proud of the amazing content we had, but also that we launched our game service with more new titles than any other service before. This includes services such as Xbox Game Pass, PlayStation Plus, EA Play and Nintendo Switch Online.

Microsoft has Halo, Sony has Mario, and Apple has… Sneaky Sasquatch. Asked about the lack of licensing that helps popularize the service, Matt Fischer explains that the game, which offers to embody a fake yeti, continues to see its popularity increase over the years. ” Fans of the game all over the world, of all ages, tell us how much they love Sneaky Sasquatch. We see a bright future for Sneaky “. Instead of focusing on making a single hereApple prefers to put the package on the catalog to reach a wide audience.

Sneaky Sasquatch.

Apple explains that it meets the demand of its customers by integrating many games casuals alongside more advanced titles. It is this demand that would have motivated the emergence of categories like “classics” in the App Store: titles like Fruit Ninja+ or Solitaire+ are regularly found in the best games in Apple Arcade. Cupertino also makes sure to scrutinize user reviews and feedback.

Most important to us is player satisfaction: do they understand the benefits of the subscription model, are they aware of the incredible range of games the service has available to them, do they stay subscribed and do they find value in the service?

CNET also addressed the vexing issue of the disappearance of about fifteen games from the catalog that were pulled after what appears to be a non-renewal of the contract. Matt Fischer dodges the question a bit: he explains that Apple is looking to have ” an even pace “only with” a handful of games depart each month to focus on adding new titles. So far, only one wave of repression has taken place this summer: it remains to be seen when the next one will be.

The journalist also asks if Apple has planned to produce a machine 100% dedicated to Apple Arcade or a possible controller, to which the vice president replies that the goal for the moment is to focus on the building of the catalog and on the satisfaction of the players. . ” We are happy with the performance of the service and its growth so far “, he says.


Leave a Comment