Company recognized as an expert partner providing publishers with innovative solutions and services
BOULDER, Colorado., June 9, 2022 /PRNewswire/ — sovrn, a publisher technology platform that enables content creators to remain independent and thrive on the open web, today announced the company’s recognition as a Google Certified Publishing Partner. This designation solidifies its ad management offering as the leading authority in supporting digital publishers with Google’s suite of advertising tools.
Certified Publishing Partner recognition designates the ad management team as trained specialists with proven expertise in Google’s suite of products (Ad Manager, Ad Exchange, Open Bidding) and comprehensive monetization, optimization and marketing services. site implementation, including ad operations, programmatic performance management, technical and strategic support, etc.
As part of the Certified Publishing Partner program qualification process, Sovrn has been carefully selected against rigorous standards to demonstrate that its dedicated advertising team provides consistently superior interactions and expert advisory services.
Sovrn Ad Management experts strive to help web publishers generate advertising revenue in the most efficient and cost-effective way. The company’s proprietary header bidding technology reduces latency while delivering better ad yield. Sovrn provides extensive access to over 40 demand partners, ensuring publishers can be confident that the value of their inventory is maximized. And, while most other providers operate on a revenue share model, the low paid model used by Sovrn is based on CPM rather than revenue, ensuring publishers keep more of their ad revenue. .
“At Sovrn, we are focused on providing innovative technologies, tools and services to help publishers understand, operate and grow,” said Walter Knapp, CEO of Sovrn. “This recognition from Google is a testament to how our advertising experts act as an extension of a publisher’s team to help them meet their publishing and revenue goals. »
Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder (Colorado)with offices in New York, London and San Diego.
With thousands of customers deploying advertising, affiliate marketing and data products on over 60,000 websites, Sovrn reaches over 400 million active consumers generating 25 billion page views every day. Sovrn has been a leader in online publisher technology since its founding and has been recognized by IAB, JICWEBS and TAG for its role in combating fraud and promoting transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don’t. www.sovrn.com
SOURCE Sovrn Holdings, Inc.