Samsung wants to convince you that the Galaxy Z Flip 4 is the best smartphone to be cool with your iPhone-using friends. This is what we can see in a new anti-Apple advertisement released by the US department.
Samsung returns to the charge against Apple. The US arm of the mobile phone giant is known for its very spicy ads against its biggest rival. Not long ago, an ad for Galaxy smartphones still took the risk of making fun of the Apple brand.
In this ad, we saw a character ready to step over a fence, symbolizing – not very subtly – the barrier between the Apple and Samsung ecosystems. Behind him, caricatured iPhone users were moved to see their sidekick questioning the lack of news and innovation on Apple’s side. At the same time, we guessed in front of him, off camera, a brilliant and much more attractive Samsung world. The South Korean giant therefore encouraged consumers to cross the barrier and no longer hesitate.
A Galaxy Z Flip 4 must be popular
In a new ad, Samsung USA puts a layer on it. We find the same protagonist still sitting on the barrier between the two ecosystems. But this time we have a glimpse of the Samsung world. A Galaxy Z Flip 4 user even chats with the main character.
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The caller tells him she was just like him back then,”sitting on the fence between Apple and Samsung“. The protagonist replies that he would like to take the plunge,”but I’m afraid of what my friends will think“. To this the person on the Samsung side replies with great confidence: “When you pull out your new Galaxy Z Flip 4, people will lose their minds. […] They will never leave you alone“.
The lady then hands him the smartphone and as soon as the protagonist grabs it, two people from Apple appear to tell him that it is a product “cooland asked to see him more closely.
The situation pleases the character who hesitated and he finally decides to go to the other side. Here he is in the Samsung camp now, happy. Not only does he discover foldable smartphones, but he can also make his friends who are Apple fans dream. Also notice how people skate and roller skate on the Samsung site. In the previous commercial, Apple’s world seemed much more cold and boring.
We therefore find here the same criticism that points to the closed Apple ecosystem, which, according to Samsung, would prevent discovering the most exciting innovations.
However, note that this second episode is less virulent regarding Apple. This second clip tries to highlight the attractive aspect of Samsung, as the first ad was mainly content to mock the Cupertino company.
It will be interesting to see how these ads age. The trail of a folding smartphone at Apple is very credible. At the same time, the Californian company would consider opening the doors to iOS to competitors from the App Store and letting go of certain limited features such as NFC. In other words, the criticism from Samsung cannot remain relevant for very long.
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