Apple Music subscribers who love music, and nothing but music, are starting to see red. The platform has decided to insert promotional messages for other content in certain playlists, which has the gift of irritating users.
Reported by the American site Macworld, complaints from Apple Music subscribers concerning the broadcast of advertising messages in the middle of certain content are beginning to be heard. And yet, the basic contract with the paid offers of music streaming platforms is clear: you pay for a premium service and you are not bothered by advertising.
This was of course also the case on Apple Music, until recent changes in which advertising messages began to be heard when listening to radio stations that were supposed to be “ad-free”. Certainly, these messages are not those of third-party advertisers trying to sell a pair of headphones or washing powder. They are offered by Apple directly, and are there to promote other content available on Apple Music.
In other words, users listening to a radio station playing alternative rock can be interrupted in their listening by a message lasting several tens of seconds inviting them to try a radio station playing folk music or to listen to the new episode of a popular podcast. And if Apple indicates that it is still possible to skip these ads with a single click, sometimes users are in a configuration where they do not have direct access to the application to do so, which forces them to undergo these promotional beaches. Sometimes, it is even extracts of almost a minute which are interspersed in the playlists of the radios.
In another genre, some users complain about the appearance of mini-interviews of the artists of the week in popular playlists. What does not fail to enrage the journalists of Macworld: “The basic concept of a playlist is that it contains songs. Now, Apple’s playlists also contain promotional content for the artist who’s featured this week. […] None of this would be so shocking if Apple had a way for people like me to avoid this content.”.
This is indeed a solution for Apple. Let users set whether or not they want promotional messages for other Apple Music content to be offered to them. Especially since even assigning a “dislike” to the promotional track of a playlist will not prevent the Apple Music algorithm from replaying it again and again randomly. Will the company listen to these criticisms to improve the user experience of its more than 60 million Apple Music subscribers? To be continued.