Want to order a Model 3 today? Not only will you pay much more than a year ago, but you will still have to wait, probably more than a year. The base model without options is currently announced for delivery between April and June 2023, just under the €48,000 bonus deducted mark. For comparison, when I ordered my Model 3 in March 2021, it was displayed at € 36,800 bonus deducted and Tesla called me the following week to find out if we were interested in a vehicle delivered immediately.
Despite the explosion in sales in Europe, Tesla had so far managed to deliver almost all of the orders made during one quarter in the following quarter. But even if the manufacturer has long distinguished itself in the midst of a shortage of components, reality has finally caught up with it and delays have increased considerably in recent months. To the point of exceeding the year on the majority of Model 3, which prompted Elon Musk to announce that the company was considering no longer taking new orders for the moment.
It is in the course of an interview within the framework of a conference on the future of the car organized by the FinancialTimes that the boss of Tesla gave this information. Nothing is decided yet, but he noted that demand now ridiculously exceeds his company’s production capacity and that is why he is considering limiting or even stopping new orders while it is. the case. Previously, Tesla’s strategy was to increase prices to reduce the number of orders, an operation carried out in France twice since the beginning of the year.
Big price increase for the Model 3 in France: 6,000 € more in one night
Tesla has filled its order book and wants to sell fewer Model 3s for the moment
If this is not enough, the entry-level models could disappear from the catalog as long as the order book is not emptied. We could always buy a Model 3, but only a long-range model, or even only a performance version whose price starts at €62,990 and which can be delivered this fall. The availability of the Tesla sedan will be all the more limited in the coming months as the Shanghai factory, which produces all the copies intended for Europe, is still limited by the measures put in place in China to counter the pandemic.
After several weeks of total closure in April, the Chinese Gigafactory was to relaunch in full this month, but it is operating in slow motion, blocked by the lack of workers and above all the shortages of multiple components. The return to normal should not take place before June at best, which means that a quarter of production will be largely lost and that orders in progress will be delayed accordingly. The new factory opened near Berlin is currently focusing only on Model Ys, with shorter delivery times, and its production capacity is still low and will remain so for several more months.
This situation is far from being an exception in the automotive industry, especially in the electric universe where a year of waiting is now commonplace on many models. The Volkswagen group, world number one or two depending on the year, thus recently announced that it has sold all the cars it could produce in 2022 and that new orders will not be received until 2023. Unless you come across a model stored in concession, an advantage of historical manufacturers compared to Tesla which only works in tight flow, ten to twelve months of waiting are also the rule.
Other manufacturers have implemented what Tesla plans to do. Ford, for example, has not taken any new orders for the F-150 Lightning, its first electric pickup, since last December. The first copies should be delivered in the coming months, but the 200,000 reservations will be enough to keep the production plant busy until further notice.