JustWatch: a slow start to the year for Apple TV+

Since its launch in 2019, Apple TV+ has not really taken off in France, and the service is struggling to grow its subscriber base. JustWatch, which publishes a streaming guide in the form of a website and mobile application, sent us its figures for the first quarter of 2022. According to its statistics, Tim Cook’s platform attracted 3% of viewers. Does this number mean anything to you? It’s normal, it’s the same as for the last quarter and for the rest of the year 2021.

At the start of 2022, Netflix continued to dominate the market with 29% of the audience share, closely followed by Prime Video (26%). Then comes Disney+, which captures 16% of viewers. The three platforms show constant growth at the start of the year.

Below the 10% mark, we find Canal + (9%), OCS (7%) and Salto (4%). Apple TV+ comes dead last with its 3%. Better scores were to be expected, as the Severance series got a lot of favorable reviews and a lot of talk when it aired in February.

Obviously, these figures should be taken with a grain of salt, as they are not given by the platform itself. They still allow to judge the interest of JustWatch users for the programs of the different platforms. If the 4% are delayed, they may be reached in the next quarter: the film CODA, an Apple TV+ exclusive, won three Oscars at the end of March. By receiving (among other things) the statuette for best film, Apple TV+ may have attracted a few new subscribers. In the United States, the arrival of baseball on the service in April could interest a new audience.


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