How to use Google Keyword Planner

Are you managing or creating niche sites or an online store? Do you already have a business and want to buy advertising via the Google Ads network? You realize that you will need to be rigorous and methodical to succeed in transforming the test.

Google Keyword Planner will be very useful for you in connection with niche websites or in connection with buying advertising, in any case to target keywords. First, let’s look at the case of niche sites.

What are niche sites? These are sites that address ultra-targeted topics, therefore niche topics, and aim to attract hot traffic. Visitors are then more likely to make a purchase by finding the information they were looking for on your site, whether through physical product linking, training sales, or simply through CPC linking (as part of an MFA site).

Given this preamble, you are well aware that keyword research is the key to success. We don’t actually make a website about a topic that is in very little demand. Above all, on the contrary, we will seek to deal with specific topics that will allow us to attract enough traffic to ensure that our business grows with each passing day, and this in a completely automated way.

Google keyword planning
Google Keyword Planner, an important tool in online business

Because yes, the niche site business is a real opportunity to become financially independent. In fact, it will be a real cash machine that you will be able to create… provided you do things according to the rules of art!

One of the biggest mistakes we see with people entering niche sites is that they don’t work enough on this part. They choose a keyword without dwelling too much on the topic. Will this one be able to make them a lot of money in the coming years? The answer to this question remains unclear to them. And the same applies to the purchase of ads through a Google Ads campaign.

However, nothing is easier to achieve than predicting the future using a tool like Google Keyword Planner. What is this tool for? This is what we will see in this article. You will see that it would not be reasonable to do without such a tool in connection with the creation of one or more niche sites or in the case of simple purchase of advertising.

Unless you do not want to be successful in your pursuit of financial freedom, you are strongly advised, especially if you are new to this topic, to read this article carefully. Once this is done, you will have understood how important, even mandatory, it is to use such a tool before you even start buying a domain name!

Google Keyword Planner, an important tool

Google Keyword Planner is a tool that allows us to know the exact traffic for each of the keywords you have chosen to attract paid or natural traffic, if necessary, through the creation of a niche.

Thus, based on these simple predictive statistics, you will be able to get an overview of your future turnover on the Internet. It is actually possible for us, knowing the statistics of a number of visitors that a website receives, to have a fairly accurate idea of ​​the revenue we will be able to generate from there.

To do this, we will base ourselves on the conversion rate. If this rate of transformation is variable, it will nevertheless be possible for us to have fairly reliable data. To do this, consideration must be given to the type of sale being sought (personal training sales, info product sales, through Amazon Partners affiliation, or through advertising agencies, etc.).

Google Keyword Planner, an important tool
Google Keyword Planner, an important tool

Search volume, the most important criterion to consider

Search volume, which corresponds to the number of times a keyword is searched on the Internet, will be decisive for creating an attack plan. This is where Google Keyword Planner comes into play. How to use Google Keyword Planner.

Log in to Google Keyword Planner via the Google Ads platform (or Google Analytics, if applicable). Select Keyword Planning by clicking Tools and Options and then Planning. Finally, click on Keyword Planning. Now the real work begins…

Keyword research and suggestions

Click Find new keywords. To do this, you’ll have the choice of getting keyword suggestions from your theme or letting the robot do its thing, scanning your own website and automatically searching for thematic keywords to offer you relevant related keywords.

Keyword research and suggestions
Keyword research and suggestions

Sort suggested keywords

The next step corresponds to the analysis phase of the keywords that have been suggested to you. This step will be predominate. You will need to sort these keywords to keep only the best ones according to your own criteria. You will see the average number of monthly searches, a key factor, but also the level of competition for that keyword, as well as the price you have to pay to generate an advertising campaign on Google Ads based on that keyword.

Use filters

It will then be time to filter the keywords by selecting language, location, search network, date ranges… or any other criteria that will be offered to you. Certain strategic keywords can also be excluded from the search result, such as trademarks (as a reminder, buying keywords that correspond to a registered trademark is prohibited). Another filter you can use is the competition filter. Go for a medium level of competition.

Google Keyword Planner, many tools available to develop a premium advertising campaign
Google Keyword Planner, many tools available to develop a premium advertising campaign

Adding specific keywords to the campaign plan

Once you have chosen the right keywords, you will be able to integrate them into your campaign plan. Above all, know that you will always be able to change your campaign plan at any time. It will, for example, be entirely possible for you to add new keywords afterwards. To do this, simply click Add to Plan.

You must create an ad group. These ad groups will then contain all the keywords dedicated to advertising campaigns. It will be possible to create several ad groups.

At this stage you can refine your keywords by choosing Broad Match, Exact Phrase or Exact Keyword. You then click Add Keyword and these new selected keywords will be added to your ads.

Note that you can of course also remove keywords from your ad groups.

Once the action is done, you can then keep an eye on the status of each of the keywords. You will find a green button with “In the plan” on it if the corresponding keyword has been selected for the upcoming ad campaign.

The target's key word is sinews of war
Target keywords are sinews of war.. take care of this step in your business!

Validation of your campaign

Now it’s time to validate your campaign. Before then, you must select an overview view to get an overview of your plan. Click on Plan – Overview. Here you can see the amount of clicks that each of your keywords can actually generate per month, but also the budget that must be implemented to put your plan into practice.

Please note that the budget that will be proposed to you will be that relating to the search for the first position. It is up to you to optimize the budget ratio implemented with the searched position criterion on Google’s SERPS.

You will have access to various very meaningful graphs. Then it’s time to really create a campaign and then name it. You must select the budget (Recommended or Custom) and then click Save. At this stage, it will then be waiting for Google to validate your ad campaign. And now, voila!

You now know why it is important to use a tool like Google Keyword Planner for a successful advertising campaign and how to use it. Your turn now..

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