The smartwatch market continues to grow little by little. We discover the data of this growth and which brands are selling the most.
Smartwatches are devices that are growing in popularity. We can appreciate it by looking for example at the wrists of people we meet in the street, we can thus discover that more and more people are using them. This is not only reflected in this aspect, but also in the sales data of smartwatches around the world.
The firm Counterpoint Research carried out a survey on sales of connected watches in the first quarter of 2022, concluding that the sale of units increased by 13% compared to the same period of 2021. This study also notes as big winners Apple and Samsung , responsible for half of the smartwatches sold worldwide.
Apple and Samsung, winners in the connected watch market
Counterpoint analyzed smartwatch sales data for the first three months of 2022. Thus, it discovered that 13% more units were sold than in the first quarter of last year. This is very positive growth, especially after the minimal evolution this market has seen in 2020 due to COVID-19.
The big leader in the smartwatch industry is Apple, which accounts for 36.1% of total sales. If we compare it with its data from last year, we see that the company is not progressing much, only 0.2%. However, this does not prevent it from being very far from the second most successful company in the world.
According to analysts at Counterpoint, the success of connected watches is explained by the brand loyalty of users who use the iPhone. Moreover, Apple’s sales are expected to be even higher by the end of the year.
This second position belongs to Samsung, to which they belong 10.1% of the total. The South Korean company is doing very well with its smartwatches, and this is reflected in the 2.3% growth compared to the same period last year. In fact, it is the fastest growing brand, always taking into account the data provided by Counterpoint Research.
This growth is due, in part, to the success of the Galaxy Watch 4 family, with which Samsung has shown that its smartwatches have no limit to improvement. In fact, in the review of the Samsung Galaxy Watch 4, we already told you that it was the firm’s best smartwatch to date.
The third brand that sold the most smartwatches in the first quarter of 2022 was Huawei, with 7.2% of the total. In this case, the Chinese company has dropped in its sales, since in the first three months of 2021 it represented 8.1% of global sales. Xiaomi is already seriously threatening it from behind, which has gone from 3.4% of the cake to 5%. In addition, Xiaomi is increasingly offering better quality smartwatches.
Garmin, Amazfit, imoo and Fitbit are the companies that complete the top 8, although only Amazfit manages to maintain the figures for the first quarter of 2021. The remaining 27.2% of the total share is distributed among other brands than CounterPoint. not specify.
In conclusion, Sujeong Lim, associate director of Counterpoint, explains: “We initially expected the Russian-Ukrainian war to have minimal impact on the market in the first quarter, but the protracted conflict and resulting logistical constraints have begun. affect the European region”. Therefore, it is expected that the number of sales in Europe will not increase as expected in 2022.
Related Topics: Smartwatches
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