Google Shares Preview Of New Advertising Features

Google shares a preview of new advertising features it will announce during Google Marketing Live on May 24.

These features represent what the Google Ads team has been working on in the first months of 2022.

Advertisers can expect to improve their marketing efforts with these upcoming additions to Google Ads.

Improvements to responsive display ads

Google’s responsive display ads, which adapt ad creative to different ad unit sizes, are being upgraded.

Mobile layouts

All-new mobile layouts for responsive display ads will accommodate any portrait image or video asset.

Image credit: Think With Google, May 2022.

Responsive display ads are able to automatically generate videos from static creatives. This will allow advertisers to access full-screen mobile ad inventory when mobile-first layouts become available.

machine learning

The whole process of generating ads suitable for different formats and device types is accelerated by machine learning.

In a blog post, Google explains what machine learning will bring to responsive display ads:

“By using machine learning to speed up the design and iteration process, you can deliver engaging display ads faster than ever. Simply put, upload a few images, videos, and headlines, and we’ll automatically create and test visually striking ad combinations that match millions of possible ad placements and, most importantly, deliver results.

Google’s tests show that advertisers see twice as many conversions, on average, when they add a responsive display ad to an ad group with a static display ad.

Image deframing

Google Ads will use machine learning to crop images in product ads.

Image cropping seamlessly widens the images to be filled so you don’t end up with white borders.

An example of product ads with and without image cropping is shown below:

Google shares preview of new ad featuresImage credit: Think With Google, May 2022.

This will be an automatic upgrade, which means no manual changes are required from advertisers.

More information about upcoming enhancements to responsive display ads will be revealed at Google Marketing Live on May 24.

Creative Inspiration Center

Available now, Google has developed a home on the web to seek inspiration for creative advertising.

Google has collected some of Google Ads’ most successful creative assets and showcased them in a new Creative Inspiration Hub.

You’ll see real examples of ads that have worked for businesses in Discovery, Display, Apps, and YouTube campaigns.

Google hopes this will help you find ways to take your campaigns even further.


Source: Think with Google

Featured Image: Javier Brosch/Shutterstock

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