News JVTech Google Maps will be revolutionized in 2023, here’s everything you need to remember!
It’s a big revolution preparing at Google in 2023. Its Maps service should still evolve towards more realism. This is the watchword for the coming year and the updates should flourish.
Realism to revolutionize our daily lives
In an interview given to
The Wall Street Journal
the new Chief Navigation Officer, Christopher Phillips, responsible for Google Maps and Waze now, describes the goals for tomorrow.
The American giant’s navigation service has gone from a simple interactive map to a powerful tool that collects a very large amount of data. The accuracy is often excellent and more and more of us rely on e.g. the opening hours of a business listed on Google Maps. It is a tool that is part of our daily life. But the goal is to go even further by offering even more precise and, above all, useful services.
One of the great challenges of realism is to be able to give the user an experience close to real life, so that he can get an idea of whether it is worth it. In the interview we can read: “You’ll be able to go there and see what it looks like at any time of day, depending on the weather conditions or how busy the place is.” This involves, for example, virtually entering the restaurant and having a 3D view with different atmospheres.
To achieve this, the aim is to use all images taken in the establishments to create 3D images of the interior. We wanted to not only have a view of the exterior of the buildings, but also see what is happening in the shops.
Between augmented reality and misuse of data collection
This is the duality of the mission that Google has set itself. It requires both a lot of data to create reliable augmented reality models, but their origin is problematic. The consumer is often not aware of the actual use of his personal data.
Thanks to smartphones, we already have the Live View function, which allows you to lift the phone to get an overview from the camera with contextual information, such as restaurants, their ratings and even their schedules.
Going forward, it will be a matter of not even having to take your smartphone out of your pocket. With sounds and vibrations, it will be possible to know exactly when to turn or continue straight. The goal is clearly to make us more aware of our environment without having to be distracted by our phone. This is an important question because accidents involving pedestrians often result from a lack of attention.
Google Maps is thus at the forefront of the augmented reality revolution. It also offers possibilities in what could be the Metaverse. Google will be at the forefront of developing navigation tools in a real or virtual world. The only question we can ask ourselves is: How far does Google have to go in collecting data for its algorithms to be realistic?