News hardware Google is about to launch a new cheap Chromecast with integrated Google TV
More than 8 years after the launch of the very first Chromecast, Google could finally replace its entry-level model with a much more complete product, like what Amazon offers in particular with its various Fire TV sticks.
Google would release a Chromecast “Light” to compete with Amazon
The simple Google Chromecast (currently in version 3) as we have known it for 8 years now seems ready to bow out. If the concept was innovative at the beginning, it must be said that a simple streaming solution no longer makes much sense at a time when all connected TVs offer it as standard and when competitors offer more complete boxes with SVOD. and many apps for less.
If Google responded with the Chromecast 4K, it still costs a whopping €69 and does not make it a so-called “accessible” solution. At the same time, Amazon offers a whole range of more complete Fire TVs starting at €29 and regularly available on sale at only €19… Difficult to compete in these cases.
It is therefore not a surprise to have recently seen the FCC, the American organization in charge of the regulation of telecommunications, radio, television and Internet broadcasts, pass a new object from Google that strongly resembles what the next entry-level Chromecast should be.
The Chromecast Light would be limited to 1080p and would replace the Chromecast 3
In France, we do not have the impression that the Chromecast phenomenon really took place one day as Amazon seems to outrageously dominate the French market. A bit like personal assistants or Alexa speakers seem much more in place than Google Nest for example.
Either way, Chromecast remains a strong brand and Google has no intention of giving up that easily. The proof, with the Chromecast 4K (the official name being actually Chromecast with Google TV), Google has finally acquired a complete solution to take full advantage of all the streaming possibilities that exist, whether from your smartphone or your tablet or via SVOD services.
Nevertheless, as we said above, at 69€ it remains a rather expensive solution and not everyone is ready to put such a sum. Suddenly, the idea of a Chromecast Light with integrated Google TV has been talked about for a while now and we finally seem to be reaching the goal.
According to the plans noted by our colleagues at Droid-Life, this new Chromecast would therefore offer an experience similar to the Chromecast 4K but limiting the broadcast to Full HD (1080p) at 60 Hz. The device would benefit from a Wi-Fi 5 2.4 GHz and 5 GHz connection and Bluetooth of course.
Chromecast 4? Chromecast Light? It’s not yet clear what name Google’s new streaming device will have, but it’s expected to release as early as this year and maintain the current Chromecast 3’s $39 price tag.