While Elon Musk bought Twitter for 44 billion dollars, manufacturers are worried about potential unfair competition with Tesla.
And if it was soon impossible to make automotive advertising on Twitter ? This is what more and more manufacturers fear since the takeover of the social network by Elon Musk. News that could reshuffle the cards on the platform.
A threat to digital marketing?
This is the main concern of manufacturers and brands. Will it still be possible to advertise automotive novelties? If so, will it still be that easy? From shared questions by the public authorities, who do not welcome the arrival of the CEO of Tesla on Twitter. If Elon Musk assures that this acquisition will not change much in the operation of Twitter, its proximity to Tesla challenges. Because the American company now benefits from an overpowered communication channel. Twitter could, for example, automatically boost brand content so that it is visible to all users. This would weaken the digital content of other brands. Manufacturers around the world are therefore very vigilant the turn that Twitter could take
A takeover that causes the fall of the American manufacturer
If Elon Musk is considered the richest man in the world, he is also a highly indebted businessman. Because to record the takeover of Twitter, Elon Musk had to tap into his personal reserves. It is estimated thatElon Musk spent $21 billion of his personal funds to acquire the social network (plus a $14 billion loan). These funds come from Tesla shares that belonged to the billionaire. This had the consequence of sink Tesla stock in stock exchange. A direct consequence of the takeover of Twitter by Musk according to specialists, who specify that the manufacturer remains very solid on the stock market.
It should also be noted that Elon Musk could leave the management of Tesla. The rumor has been going on for several months now. The billionaire would like to devote himself exclusively to the Space X business. Tesla’s Elon Musk and Twitter Ties.
But in the meantime, the American billionaire is free to praise the merits of his electric vehicles. In front of its competitors.
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