Google does its best to prevent websites from sending you notifications if they become disruptive or come from an “abusive” source. Spam websites, websites that abuse the notifications feature – you get the idea. It feels like every website you visit these days wants to ping you with something or be a part of your life the same way apps did when the Google Play Store blew up for the first time. Now every restaurant, department store, and cat shelter has an app, even if you’ll only visit it once in your life.
A few years ago, the company experimented with so-called “silent notification prompts” on these types of websites, automating the blocking process and letting you enable notifications manually if needed or desired. The biggest takeaway with this is that Chrome is outright telling you that the website may be trying to “trick” you – ouch.
A new code change discovered by 9to5Google shows that work on this feature is continuing and that Google is expanding blocking technology to prevent future attempts by websites it removes! This means that even if you click “Allow” intentionally or accidentally, Google will make the decision to continue blocking it. This seems to take away some of the choice from you in the same way that Norton Anti-virus forces chrome downloaded files to be deleted and doesn’t give you a chance to keep them (which is why I don’t use Norton!), but if the site is really disruptive or abusive to Chrome’s notification prompt system, maybe that’s for the best.
Feature Auto revoke disruptive notifications
Add new feature and feature flag. Disabled by default.
Don’t worry though – the AI isn’t going rogue, and Google says the feature’s decisions are being made in line with major complaint reports from Chrome users who have already been spammed to oblivion by Google notifications. those bad actors. Let me know in the comments if you like this level of control and if you prefer to have some transparency or insight into the data collected to make these determinations.
We consider that this work is acting on behalf of users to protect their interests and that it is an intervention that is under the control and discretion of the user.
Google spokesperson at 9to5Google