Apple’s ARVR headset would be too expensive to be a commercial success

Today, Mark Gurman seems a little less inspired for his newsletter Sunday. He goes back to the announcements of the last few days : the delays in shipping products, the emergence of trade unionism in the Apple Stores, the upset returns of employees to Apple Park (with yet another postponement of the hybrid plan) and the rise of Covid19 (with the tightening of health measures ). But he also comes back to the interesting news of the week: Apple’s AR/VR headset.

After months (years?) of rumours, Apple’s future product is finally approaching. A few days ago, the journalist claimed that Tim Cook and members of Apple’s board of directors would have discovered the famous AR / VR headset. This formal presentation would indicate that thedevice is in an advanced stage of development and that he could be launched in the future very close -from the end of the year, or even the beginning of 2023.

In his little game of questions and answers, he wonders about the reception of this product. The journalist is also rather lukewarm on the issue, he does not think that the first headphones from Apple will be a success, if the price is between 2,000 and 3,000 dollars – a segment far too high compared to the current public. likely to be interested. However, he is confident in the future: as costs come down, the product could then turn into a best-seller. For him, the real issue would be above all the Apple Glasses, this lighter model which should be marketed in a second time.

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