Apple has developed a product that remains the best on the market and with the most ecosystem. In other words, the Apple Watch is now a personal device, but it has a wide range of applications and services that revolve around its field of action. From Apple Music to the Encontro platform, from security mechanisms to the most basic navigation instrument, passing through health and wellness sensors, the smartwatch is used by millions of users.
A report that has just been released indicates that global sales of smartwatches increased by 13% in the first quarter of 2022 compared to last year, and that the Apple Watch continues to hold the largest share.
The smartwatch market is growing
Apple Watch previously dominated smartwatch sales in 2021, and now new numbers for the first quarter of 2022 claim its lead is growing.
According to Counterpoint Research, Apple has sold 2.5 times more smartwatches than its nearest rival, Samsung. It also outsold the six closest rivals combined.
While the global smartwatch market saw slow growth in 2020 due to the impact of COVID-19, it has continued to perform well since its recovery last year. In particular, Apple accounted for more than a third of total shipments last year, and is further increasing its influence with a 36% market share in the first quarter of this year.
Sujeong Lim, associate director of Counterpoint, said in a statement.
In fact, the Cupertino company has given greater prominence, with novelties both in terms of hardware itself, and even with the operating system that has expanded the action of the watch.
The strong brand loyalty of iPhone users is one of the success factors of the Apple Watch. This popularity seems to be higher among the younger generation, making Apple an irreplaceable market leader.
The Counterpoint manager also explained himself.
And will the future continue with the dominance of the Apple Watch?
Counterpoint predicts that “Apple’s market share should increase further by the end of this year”, but notes that Samsung is also growing. In the first quarter of 2021, Samsung held 7.8% of the market, compared to 35.9% for Apple. Now, for the first quarter of 2022, Samsung has risen to 10.1%, while Apple has risen to 36.1%.
Sales of smartwatches may have increased globally, but according to Counterpoint, they have remained stable in Europe.
We initially expected the war between Russia and Ukraine to have minimal impact on the market in the first quarter, but the protracted conflict and resulting logistical constraints have started to affect the European region. The impact of the war will worsen in the second quarter.
For this year, the American technology giant will again be able to renew the hardware and add better sensors. It’s not expected to bring the much-requested blood pressure measurement sensor, but it may bring others, like the skin temperature sensor.