Apple is testing a TV+ app on Android, other new features are coming

Services has been Apple’s fastest growing category for several years. At the end of the fourth quarter for which figures are known (which ended December 24, 2022), services generated $19.188 billion in the period versus $70.958 billion for product sales. A number that seems to eclipse the first, except when you look at the costs associated with the two categories.

During the quarter, the $70.958 billion generated by product sales was offset by costs of $46.387 billion in the quarter. Against costs of only $5.664 billion for services. From one year to the next, revenue from services grows steadily (around 8%).

Apple is preparing the arrival of an Android TV+ application

However, it appears that Apple is looking to continue exporting its services beyond its pool of customers who are loyal to Apple products. We had already seen it with the launch of an Apple Music application on Android smartphones – where the competition from services such as Spotify and Deezer is however very tough. An iCloud application is available on Windows to store your files using the company’s cloud and synchronize your data.

And there was also the launch of a web version of the TV+ streaming platform. Allows anyone to use the service, even without Apple products. This interface already allowed Android users to watch the platform’s movies and series from their tablet and smartphone. But the experience was limited: no syncing settings, or downloading content in advance, for example.

However, information obtained by the press indicates that Apple is currently internally testing a special TV+ application for Android smartphones. The exact name remains a question mark. Some sources talk about an Apple TV application, while others about a dedicated “TV” application (which seems more logical in the image of the official application that Apple already offers in its devices).

The application would be close to being published on the Google Play Store according to a source picked up by FrAndroid. Source adding that Apple has other news in store for the Android platform. It would actually be a new version of the Apple Music music application. At this point, we don’t yet know what’s going to be new, but it’s pretty pleasing to see Apple opening up more and more (even timidly at all) to competing ecosystems, especially Android.

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