Apple is reshaping the MLS soccer schedule to fit their needs

Apple TV+ will start the 2023 season of MLS, the American Soccer League, on February 1 as scheduled. Hardcore fans will be able to spend $14.99 per month (or $79 for the entire season) to enjoy all games. The Euro prizes are still not announced, which shouldn’t take too long as the competition will be visible in a hundred countries (with commentary in French for the Canadian teams involved).

Apple released a preview of the season schedule tonight, and there’s plenty to do, from regular season games, events like Rivalry Week (four days of competition between major teams from each conference), the All-Star Game, Decision Day before the playoffs… Remember that some matches will be free for everyone, others will only be offered to Apple TV+ subscribers.

Apple has spent lavishly to grant the MLS broadcast rights for ten years ($2.5 billion), allowing it to casually reshape the calendar at its convenience. The majority of matches will thus take place on Saturdays at 19:30 local time (also some Wednesdays). It would be a matter of not competing with Friday Night Baseball, also broadcast on Apple TV+. MLS is a minor league and Apple will do everything to shine it and attract subscribers.

MLS soccer and MLB baseball are not the only sports Apple is interested in. The manufacturer also has American NFL football in its sights, at least it was the case this summer with a $2.5 billion offer for Sunday Ticket games. But the negotiations would have finally fallen through.

apple” would not see the logic of a deal at this price, according to the site PuckNews. At issue: restrictions imposed by the NFL. The “package” under negotiation does not include international rights, it does not lift bans on broadcasts in certain regional markets (the famous “black-outs”), and the NFL imposes a minimum subscription price so as not to cannibalize the existing formula of the American television networks . Not that interesting after all in Apple’s eyes…


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