On the occasion of International Day of Persons with Disabilities, Apple has launched a new ad campaign aimed at highlighting users with disabilities.
The new ad highlights the various accessibility features of its devices, including reading and screen magnification capabilities, noise recognition capabilities, door recognition and Siri voice commands.
The ad, titled “The Greatest,” depicts users with various disabilities getting the most out of their iPhones, Apple Watch and Mac products. A woman uses the AssistiveTouch featureApple browsing photos on his iPhone using his toes; a blind musician harnesses the power of audio description and VoiceOver toolsApple to get an idea of what is on his screen and in the space around him; a fashionable man in an electric wheelchair uses Apple Voice Control to tell his iPhone when to take pictures. To help visually impaired or blind people, the movie includes audio description support.
The campaign was launched before International Day of Persons with Disabilities, December 3. This year marks the 30th anniversary of the celebration since it was launched by United Nations in 1992. The new campaign ofApple falls well in line with the theme of this year’s celebration, which according to the website for United Nationsfocuses on “the role of innovation in driving an accessible and just world”.
Source: The Drum