According to the always very listened analyst
Ming Chi Kuo, Apple will launch a cheaper Apple TV model in the second half of 2022. According to him, this would be part of the brand’s strategy to improve the structure of its price offer. ”
I think Apple’s aggressive strategy to integrate hardware, content and services amid the recession will help close the gap with competitors.
», Estimates the analyst.
Apple will launch a new version of Apple TV that improves cost structure in 2H22. I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) May 13, 2022
Currently, the Apple TV HD costs 159 euros while the 4K model costs 199 euros.
If your main priority is getting access to streaming apps on a TV, we can’t recommend spending $199… on an Apple TV 4K. Roku’s Express 4K Plus and Google’s Chromecast are just as good at streaming and much more affordable
“, consider our colleagues from CNET.com
CNET.com article adapted by CNETFrance
Image: Sarah Tew/CNET