Apple achieves a record first quarter of 2022 thanks to its services

Tim Cook’s company released its financial report for the first quarter of 2022 (second quarter of its fiscal year) on April 28. Its overall revenue increased 9% from a year earlier to $97.3 billion. It achieves a record in terms of sales of iPhone, Mac and services. The apple brand announces 825 million subscribers to its various streaming services.

iPhone and Mac on top

The California-based company’s net profit rose 5.5% year-on-year to peak at $25 billion in the first quarter of 2022. Almost all of Apple’s various businesses grew, except iPad sales that fell 1.92% and brought in $7.6 billion. Tim Cook explained on CNBC that this decrease is due to very significant supply constraints. »

iPhones brought in $50.57 billion, up 5.5% from the previous year. The iPhone 13 which was released in September 2021 is selling well over time and continues the same trend as the iPhone 12 in 2021. Apple CEO clarifies that his smartphone is a hit with consumers who come from Android and of those who already had an iPhone. The recent release of the green versions of the iPhone 13 and 13 Pro, as well as the third generation iPhone SE, have also contributed to this success, even if the latter has had a mixed reception, leading to the reduction in its production.

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Success also on the computer sales side with the release of the Mac Studio. All Mac sales generated a turnover of 10.43 billion dollars for this first quarter. Tim Cook also pointed out that the previous seven quarters were record periods for Mac sales. The Apple computer is not spared from supply problems. People who order the Mac Studio today will have to wait until June or even later to receive it.

The growing success of Apple TV+

The wide range of services offered by Apple has set a real record. The App Store, Apple TV+, Apple Music and cloud hit $19.8 billion in revenue. This represents a 17% increase over the previous year’s $16.9 billion. In one year, the number of subscribers to the various offers has increased by 165 million users. Today, there are 825 million subscribers to various Apple services.

While Netflix is ​​facing a first symbolic loss of users, Apple is strengthening its position in the streaming of films and series with Apple TV+. The tech giant also recalled that his film CODA is the first production available in streaming to have received the prize for best film at the Oscars 2022.

Cook hailed the record success of the services which have brought in $75 billion in the past twelve months. The company has also started a new management policy for applications available on the App Store. She says she wants to improve her store by removing apps that haven’t been updated for several years.

The CEO adds that Apple’s financial success has exceeded expectations. The fastest growth was mainly in North and South America thanks to a 20% increase in sales during the quarter to 50 billion dollars. China, for its part, generated 18.3 billion dollars in turnover.

However, this growth should decrease in the next quarter due to the health situation in China and the confinements during the month of April which impact the entire tech industry. The zero Covid policy put in place by the Chinese regime poses a real problem for Apple, which will struggle to meet demand for the iPhone and the latest Mac in 2022.

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