12 Of Google’s Most Embarrassing Product Failures

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Now we’re on a failed social media number…I’ve lost count. Google+ was undoubtedly the most ambitious attempt to take on Facebook. Its emergence led, in part, to the shutdown of Orkut (another failed social app), Buzz and Google Friend Connect. Determined to finally break into the market, Google poured all of its resources into Google+ in hopes of luring Android, YouTube, and Chrome users onto a single platform.

Google+ wanted to be the next Facebook, the app you use to communicate with your friends, post photos and find news. It has organized its main tabs into Profile, Hangouts, Photos, Circles, Streams (groups of friends), etc. Feeds were like Facebook news updates for Circles, which were groups of people organized into categories (like subreddits, in a way). There were also options for group video chats and group text messaging. Unfortunately, Google+ has never evolved like its competitors and has been subject to two major data leaks before its stop.

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Although ultimately unsuccessful, the platform survived longer than Google’s previous efforts, disappearing in 2019 after seven years of running. The only remnant of Google+ is Google Currents, a business communications app that, you guessed it, is set to shut down next year.

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