No one saw it coming: It’s been a few years since Google Panda, the famous Google algorithm created in 2011, gave way to Google Coati. This change was made with the utmost discretion and was only announced very recently. While the lack of communication surrounding Google Coati leaves more than one confused, the question that remains at the heart of the concerns is the following: What has changed compared to its predecessor?
Did you say Google Coati?
Connoisseurs will immediately think of small mammals native to South America, and they would not be wrong. However, Coati is also the “Coati Optimization Algorithm” aka the name that Google has chosen internally to denote the Google Panda update. Hyung-Jin Kim, vice president of this multinational company based in Mountain View, spoke on the topic during the online conference “Keynote SMX Next” on November 15, 2022.
Google Panda has therefore “morphed” into Google Coati out of sight in previous years, probably in 2016, when it was integrated into Google’s main algorithm.
However, Coati is not a core update and does not overhaul the search engine in depth, according to the vice president’s statements. The latter added that the reference to the eponymous animal to name its product comes from its behavior (intelligent, sociable and docile, among others).
What is the difference between Google Coati and Google Panda?
The main difference between the two … is that there is none! We would rather see Google Coati as the 2.0 version of Panda with no real major changes apart from the few technical developments implemented over the years. A continuous process dating back to the Google Panda era.
It is not without specifying that the latter was a revolution in its time, since it was implemented on February 23, 2011. It acted as a cleaning filter and was designed to combat sites with poor quality content and Duplicate happy, in large numbers on the web . According to statistics published by Search Engine Land, Google Panda was reportedly influential in nearly 12% of total US SERP results.
Initially, Google Panda’s main target was “content farms”. These sites mass-produced content of little interest or even of poor quality, with the sole purpose of exploiting the algorithm to achieve a high ranking thanks to the keyword optimization system. The purpose of this approach was for website owners to generate mass advertising revenue, sometimes using Google’s advertising agency as support.
In his field of vision are also various websites of all kinds and with different fields of activity, but with the commonality that they have based their “business model” on the contribution of traffic via Search. Panda has thus caused damage to many websites due to its downgrading action on search results, which many consider a punishment when it was done algorithmically without any human action.
So it comes down to thinking that despite the name change, the end goal for both remains the same: to improve the quality of Google’s organic search results.
Should you adjust your SEO strategy to account for Google Coati?
This is essentially based on the strategy adopted from the start. Also, according to Hyung-Jin Kim, vice president of Google Search, Google Panda is designed to encourage content creators to create better content. With the Coati update, this vision has not changed, except to encourage even more professionals in the SEO sector to adjust their strategy.
A strategy based on the creation of content that favors quality, is relevant and has high added value, while taking into account the expectations of the customer, makes it possible to follow Google’s recommendations and thus get the most out of the ranking of its algorithm. .